AI Incubator for Solopreneurs | Session 2: The Marketing Engine

This is part of an 8-Week Incubator Series. There are 4 Sessions and 4 Working Sessions: Session 1: August 14 Session 2: August 28 Session 3: September 11 Session 4: September 25 And 4 Working Sessions: August 21 September 4 September 18 Concluding Presentation: October 2 You can only get access to the Working Sessions by purchasing the full 8-week Pass ($149) Who this is for: - Founders - Solopreneurs - Small scrappy teams - No Coding Experience Required Sessions: 90-minute Hands-On Workshop 2.5 Hour Working Session Follows Cohort Size: 15-30 ---- Session 2: What we will cover: Build a month of social content, scheduled and running, in one evening. What’s covered Build a repeatable social media engine from end to end, covering strategy and brand voice, content creation and repurposing, visuals, scheduling, publishing, audience engagement, and performance measurement. The goal is not simply to generate a pile of posts. You’ll create a system that helps you consistently publish, engage, and learn what is actually growing your audience. What you’ll do Set the strategy Define your positioning, your audience, and the two or three channels that are genuinely worth your time. Capture your brand voice as a reusable Claude skill so your content does not sound generic. Create the content Generate a month of social posts. Repurpose one central idea into multiple formats across different platforms. Draft accompanying visuals and sharpen every hook, caption, and call to action. Schedule and publish Load and schedule the entire month of content across your platforms using Metricool. Engage and measure Manage direct messages and comments from one unified inbox. Turn on an analytics loop, connect the results to Claude, and identify which content deserves more investment. Recommended stack: Claude for voice and copy, AirOps for producing content at volume, Metricool for scheduling, engagement, and analytics, and Canva for visuals. Other tools considered: Claude alone for a simpler content workflow, Buffer for straightforward and affordable scheduling, Later for visual and Instagram-first brands, and Hootsuite for larger enterprise teams. You’ll leave with: A full month of scheduled content and a repeatable marketing engine you can operate in roughly one hour per week.